Maliban Biscuit Manufactories has introduced a bold new addition to its Snackers range with Sri Lanka’s first Korean ramen flavoured savoury biscuit.
Inspired by the rising popularity of Korean cuisine and K-pop culture among Sri Lankan youth, this spicy crunchy snack brings the distinct flavour of Korean ramen to the local biscuit market.
To celebrate the launch, Maliban hosted a special screening of ATEEZ World Tour ‘Towards the Light – Will to Power’ at Scope Cinemas, Colombo City Centre, on 18 May.
One hundred lucky fans, selected through an online contest, were invited to the exclusive premiere, which linked Korean culinary flair with the global K-pop phenomenon, creating an immersive cultural experience.
This launch highlights Maliban’s innovative approach to snacking by blending global trends with local tastes. The Korean ramen biscuit joins popular variants such as cheese and chilli, masala and sweet chilli in the vibrant Snackers portfolio.
With a heritage of over 70 years, Maliban exports to more than 50 countries across the world.
